WPP, the world’s largest advertising company, has partnered with Nvidia to use generative AI for ad creation. This collaboration aims to revolutionize the advertising industry by enabling faster and more effective ad development through AI integration. WPP plans to leverage Nvidia’s advanced AI technology to provide cutting-edge advertising solutions to its clients.
During a presentation at Computex Taipei, Nvidia (NVDA) CEO Jensen Huang showcased WPP’s new content engine as part of the businesses’ partnership announcement on Monday.
In a statement, WPP CEO Mark Read said, “Generative AI is changing the world of marketing at incredible speed. This new technology will transform the way that brands create content for commercial use.”
To create advertising campaigns “more efficiently and at scale,” the platform will allow WPP (WPP)’s creative teams to combine generative AI with material from companies like Adobe and Getty Images. Large volumes of advertising content, such as photos or videos, may then be “more tailored and immersive,” the business stated.
WPP produced realistic footage of a car traveling through a desert for the demo that Huang showed. With the help of the new AI-powered content engine, the identical car might be positioned on a London street or shown in Rio de Janeiro to appeal to the Brazilian market without the need for expensive on-location production.
Advertising campaigns can be quickly modified for various nations or localities, just as they can be quickly tailored for various digital channels, like Facebook or TikTok, and their users. According to Greg Estes, Vice President of developer programs at Nvidia, “you can build very finely tuned campaigns to resonate with an audience… On the other hand, you could make up imaginary scenarios that never existed in real life.”
The platform is the most recent illustration of how major corporations are quickly implementing AI to boost efficiency and offer customers new products. Because AI can gather data and produce visual content that is identical to photography, many people in the media and advertising sectors are concerned about risks to their careers.
WPP claimed its new platform “outperforms current methods” of having people “manually create hundreds of thousands of pieces of content using disparate data coming from disconnected tools and systems.” In other words, the new technology may ultimately allow much smaller creative teams to accomplish the same amount of work.
WPP CEO, Read, acknowledged that identifying jobs that AI will create is harder than identifying those it will disrupt. However, he noted that AI has been applied more to the media business than the creative side. Meanwhile, Nvidia’s Huang suggests that industries, including the $700 billion digital advertising industry, are in a race to benefit from AI. He added that WPP’s partnership with Nvidia will allow brands to create product experiences and content with unprecedented realism and scale.
