Amazon is putting a lot of effort into giving customers a personalized and dynamic search experience, according to recent job posts examined by Bloomberg and The Verge.
The company is looking to hire engineers to redesign its platform as the competition to become an AI powerhouse heats up, as indicated by job advertisements within the past month. The announcements stated that the business is “reimagining Amazon Search with an interactive conversational experience.”
These changes to search, according to Amazon, are absolutely huge. Similar to how the Mosaic browser made the Internet easier to use thirty years ago, Amazon predicted that this shift for Search will only happen once every generation. You don’t want to miss this opportunity, says Amazon, which wants to “deliver this vision to our customers right away,” if you missed the 1990s, when WWW, Mosaic, and the founding of Amazon and Google took place.
It makes sense that Amazon would be rushing things here. When searching for a certain item to purchase, a chatbot might be a helpful place to start. Furthermore, Google just last week demonstrated how its new Search Generative Experience, which is powered by AI, can generate buying guides from a single search. It is understandable that Amazon wants to launch its own chatbot soon because the corporation doesn’t want to lose any ground in the retail industry.
However, neither the release date nor the specific details of this new experience are known. We called an Amazon representative for comment, but Keri Bertolino would only say, “We are significantly investing in generative AI across all of our businesses.” Given the current level of AI chatbots, I’m not optimistic that the chatbot will be very effective. (In our March study, ChatGPT typically outperformed both Microsoft’s Bing and Google’s Bard.)
Nevertheless, it appears highly likely that conversational shopping will be coming to Amazon in the not-too-distant future, so you may as well be ready for the Amazon search experience to get even more congested. We can only hope that Amazon will make this new experience voluntary, just like Google does with its own generative AI.
