More than a third of the leading 1,000 cryptocurrency projects – both crypto companies and individual tokens – have refrained from releasing any new articles on their official websites as of 2023 according to May 1 research report from blockchain marketing agency Guerilla Buzz.
The report showed that out of 1,000 projects, fewer than half had shared more than two new articles in 2023.
The present study was initiated by the researchers associated with the Guerilla Buzz, following their observation that a considerable number of crypto enterprises tend to overlook the significance of developing sturdy marketing foundations. Instead, these companies are observed to concentrate their resources on generating hype for their token sales and achieving short-term growth spurts, rather than emphasizing the attainment of long-term organic growth.
Among the ten leading cryptocurrency projects, Binance’s BNB Chain exhibited supremacy in the realm of blogging, having published 59 new articles throughout this year. The second placer in terms of new posts published was Polygon, which amassed a total of 36 articles. Subsequently, Cardano came in third position with 12 publications.
The study additionally discovered that Medium, a free blog hosting platform, was the preferred choice of blogging website among cryptocurrency projects. Evidently, this is a practice that has endured since the height of the initial coin offering frenzy in 2017. During this period, numerous projects emerged within a relatively brief timeframe, with many who opted to establish an online presence consisting of a mere single webpage, a white paper, and “lofty promises of a tech revolution.”
Apparently, although Medium serves as the preferred platform for numerous cryptocurrency project blogs, it may not necessarily align with the objectives of corporations aiming for sustainable growth.
“By relying on Medium’s platform, these companies are essentially boosting Medium’s traffic and growth instead of their own,” the researchers stated.
