X (formerly Twitter) has introduced a new AI-curated feature called “AI Audience” that allows advertisers to define their target audience, while the platform’s AI generates a relevant pool of users matching the specified criteria. On May 10, the platform revealed that with this feature, advertisers can provide a brief description of their target audience for a specific ad campaign. X’s AI systems will then generate a pool of “the most relevant X users” matching the described criteria within seconds.
The introduction of AI-curated audiences has sparked a range of reactions from users. Some praised the feature as a “game changer” for advertising on the platform, offering better value for money by accurately targeting the desired audiences. However, others raised concerns about the AI’s ability to correctly identify relevant audiences without reinforcing biases or perpetuating stereotypes. Additionally, some users expressed skepticism about X’s business model, questioning whether the platform is selling user data to corporations and brands, potentially compromising user privacy and autonomy.
Despite these concerns, many users greeted the development with excitement, commending X for embracing AI technology to enhance its advertising capabilities. This move aligns with Elon Musk’s proactive stance on integrating AI into the social media platform. Recently, Musk announced that X’s own AI model, Grok, would be accessible to all premium X subscribers, and the next version, Grok-1.5, was released with improved reasoning capabilities and an extended context length. As X continues to explore the potential of AI integration, the platform’s ability to accurately target audiences and address user concerns regarding privacy and bias will be crucial in shaping the success of this new advertising feature.
