Singapore-based marketing and esports company EMERGE Group has announced a strategic partnership with Immutable Games, the gaming arm of blockchain platform Immutable.
Through this collaboration, EMERGE will execute comprehensive marketing campaigns and content production to raise awareness and drive user adoption of Immutable Games titles like Gods Unchained, Guild of Guardians, and others.
Specifically, EMERGE will focus on campaign strategy, social media engagement, content creation, and community building to spark interest in web3 gaming within the larger gaming community. As a global publishing partner, they aim to support the growth and success of Immutable’s gaming ecosystem.
Additionally, EMERGE will promote Immutable’s Passport non-custodial wallet solution, which provides seamless onboarding and true digital asset ownership for gamers through blockchain technology.
Immutable views EMERGE as a key partner for expanding its audience beyond crypto-native users and conveying the possibilities of transparent, user-controlled experiences offered by web3 gaming.
This partnership builds on EMERGE’s recent funding from investors like Avocado DAO and FIBO Partners, part of Immutable’s broader push into the mainstream gaming market.
EMERGE also collaborates with Mastercard through the Start Path program, reflecting its growth beyond esports into broader marketing services.
Together, EMERGE’s marketing network and Immutable’s portfolio of innovative blockchain titles and solutions aim to accelerate the adoption of an open, collaborative model of gaming.
#Web3 #Blockchain #Crypto #NFTs #Metaverse
