Samsung has made a major move in the artificial intelligence space by unveiling its new generative AI system called Samsung Gauss. This announcement signals that Samsung aims to integrate sophisticated generative AI capabilities into its consumer devices very soon, putting the company ahead of rivals like Apple.
Samsung Gauss utilizes large language models that have been trained on massive amounts of data, similar to the underlying technology powering ChatGPT and Microsoft’s generative AI projects. Gauss has a wide range of potential applications including composing emails and texts, translating content between languages, enabling smarter voice control of devices, and even generating new images and edits.
According to Samsung, Gauss is currently being used internally to boost productivity and efficiency for employees. However, Samsung hinted that the AI system will expand to consumer products in the near future in order to provide enhanced user experiences and next-generation features. By baking Gauss’ generative AI abilities into its smartphones, tablets, and other electronics, Samsung could become one of the very first device makers to bring this cutting-edge technology to the mass market.
In contrast, top competitor Apple has not yet announced any plans to launch its own generative AI, even though Apple CEO Tim Cook confirmed the company has ongoing development in this area. With the unveiling of Gauss, industry leader Samsung aims to get a head start on Apple and other tech giants in integrating sophisticated generative AI into mobile devices and consumer electronics.
Samsung appears determined to lead the way into this AI-powered future. With the company’s vast resources and research capabilities, the introduction of Samsung Gauss could give it a competitive advantage and set new standards for AI integration in consumer tech. The race is clearly on between the two tech giants to be the first to bring advanced generative AI features to their product ecosystems.
