Ahead of Super Bowl LVII, blockchain company Dapper Labs is capitalizing on the mega event to drive up demand for its NFL-licensed NFT">NFT collectibles. The creator of NBA Top Shot is enticing buyers with special packs and leveraging star power to reignite interest in digital collectibles.
According to reports, Dapper Labs issued limited-edition “NFL All Day” NFT packs during the football playoffs in January. The promotions paid off, with a Tom Brady highlight NFT selling for $40,000 and an Aaron Rodgers piece fetching $34,000. Overall, NFL All Day has generated nearly $10 million in sales since September.
With the Super Bowl approaching, Dapper Labs has released collectibles featuring legendary moments from all-time great quarterbacks and Super Bowl champions like Joe Montana and John Elway. The company even convinced both Hall of Famers to promote the NFTs on social media, signalling a major campaign to profit from the NFL’s biggest event.
The marketing blitz comes as the NFT market continues to slow down amid the ongoing crypto winter. However, the widespread attention around the Super Bowl provides the perfect stage for Dapper Labs to boost mainstream awareness of digital collectibles. It also enables the company to tap into intense demand from sports fans wanting mementos from icons like Brady and Montana.
As one of America’s most-watched events, with over 100 million viewers, the Super Bowl represents a prime yearly opportunity to capture public interest. With the Kansas City Chiefs facing the San Francisco 49ers in Las Vegas, Dapper Labs is betting big that highlighting NFTs around the big game will pay dividends long after the final whistle.
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