Doodles, a Web3 media company, is taking a step from its Ethereum profile picture (PFP) origins towards its objective of building a universe that connects IP and social identity and rewards community engagement by releasing Doodles 2 Character Builder within The Stoodio app – a line of physical wearables that have been carefully selected by Pharrell Williams, its chief brand officer.
The 300 “Pharrell-Packs” of free-to-mint digital wearables will be part of the Doodles 2 collection, which was released this year and is still in beta. Holders of Doodles 2 can now customize their Doodles – a collection of pastel-colored cartoon characters, some of which are humans and others of which are objects and animals. The initial collection, which is limited to 10,000 and can be sold for more than one ETH, is intended to increase community accessibility. Anyone can mint a “base-level” Doodle in Doodles 2 that they can customize.
The NFT bundle features digital clothing designed by musician Pharrell Williams and the fashion companies he either founded or worked with.
Digital Doodles wearables from Adidas, Human Made, Billionaire Boys Club (BBC), and Ice Cream are included in the pack. Each bundle contains digital wearables with a token that can be exchanged for a single, limited-edition physical piece of clothing.
The Dooplicator NFT must be used to create digital wearables, and owning an original Doodles NFT is one of the requirements, according to the project website. There will be a lottery to select the winners if more than 300 people ultimately qualify by the deadline.
Ranzenbach said that when users add clothing to their Doodles 2 avatar, the avatar NFT technically “owns” the clothing assets at the blockchain level. As a result, users can sell their fully-equipped avatars as built, with all included features packaged alongside.
According to Ranzenbach, the feature also allows Doodles avatars that accumulate unredeemed awards in a play-to-earn game, for instance, to be swapped with everything included. Following the launch of Character Builder, more use cases might emerge as metaverse games and platforms start to support Doodles avatars. Even more, options are opened up by the fact that Doodles intends to use its characters across multiple chains.
Joe Ranzenbach, the head of product management at Doodles, declined to disclose whether these companies would ever offer separate digital clothes for Doodles or engage in other kinds of partnerships. But he added that Doodles has a “pipeline of brand partners” prepared for further releases.
