Messika, the prestigious Parisian fine jewelry house, has expanded its payment options to include cryptocurrencies across its global retail network and online store. Through a partnership with payment provider Lunu Pay, customers can now purchase high-end jewelry using itcoin">Bitcoin (BTC), Ethereum (ETH), Tether (USDT), and Solana (SOL). The implementation spans all Messika boutiques throughout Europe and the United States, as well as its e-commerce platforms, offering a frictionless transaction experience that instantly converts digital assets to local currencies at competitive rates.
The integration provides a streamlined payment process requiring only a QR code scan, eliminating additional steps and hidden fees. Nicolas Zanelli, Messika’s Chief Financial Officer, emphasized the system’s compatibility with various cryptocurrency wallets, noting that the payment experience remains smooth whether shopping in physical stores or online. This technological advancement aligns with the brand’s commitment to innovation while maintaining its luxury aesthetic and craftsmanship standards.
By embracing cryptocurrency payments, Messika joins an expanding roster of high-end brands including Farfetch, Palm Angels, and Off-White that are adapting to serve affluent, tech-savvy consumers. Lunu Pay Founder Artem Shaginyan highlighted the significance of the partnership, stating, “The rapid acceleration of cryptocurrency adoption marks a transformative moment in global finance.” This strategic move positions Messika at the intersection of traditional luxury and cutting-edge financial technology, potentially expanding its global reach while catering to an emerging segment of wealthy cryptocurrency holders.
