Upland, a blockchain-based virtual real estate trading game, has raised $7 million in a Series A extension round ahead of bringing its in-game token to Ethereum">Ethereum.
The metaverse game will use the funds to expand features, marketing, and third-party developer tools. Upland also plans to bridge its EOS-based Spark token to Ethereum as Sparklet later this year.
The round was led by EOS Ventures, marking the firm’s first gaming investment. Upland said it now has over 3 million registered players.
Despite declining interest in the “metaverse” term, Upland insists the immersive internet remains robust. The game has steadily grown since launching in 2019.
Upland chose to build on EOS for its speed and low fees. The Sparklet launch will boost visibility and circulation of its utility token outside of its native platform.
As blockchain gaming advances, Upland provides an example of how metaverse games are attempting to create persistent digital worlds and economies. The raise and token expansion highlight Upland’s ongoing momentum.
#gaming #metaverse #blockchain #cryptocurrency #NFT
