Korean pop singer and global style icon, Kwon Ji-Yong, better known as G-Dragon, is set to release his first non-fungible token (NFT) collection. The NFTs will feature original paintings by the artist himself, breaking down his artwork into collectible puzzle pieces on the BNB smart chain.
The collection, called Archive of PEACEMINUSONE, will consist of 13,444 unique NFTs that will make up his original painting, Archive 2016. This will be the first of three similar NFT collections G-Dragon plans to release on OpenSea, with each collection rewarding holders with unique gifts and access to exclusive merchandise, games, and more.
The superstar is one of the most popular K-pop icons in the world and is considered one of the first K-pop stars to go mainstream worldwide for his unique style, voice, and flare. G-Dragon’s NFT release is a refreshing take on the NFT market, where it is rare that icons themselves make the content. Celebrities and pop stars often seek to take advantage of NFTs to better connect with fans through specialized content.
Each NFT from G-Dragon’s collection offers a range of benefits for owners, including gifts from the artist’s fashion line, PEACEMINUSONE, exclusive merchandise donning the owner’s NFT, early access to ticket sales for G-Dragon’s concerts, special access to products from PEACEMINUSONE, access to G-Dragon’s latest album, and the opportunity to join the jigsaw puzzle game. Gift holders also receive additional benefits such as private G-Dragon content.
The K-pop industry has shown a significant interest in web3 technology, with many artists and labels establishing their presence in the space. G-Dragon’s NFT release is likely to further boost interest in the sector among his fans and the wider K-pop community.
G-Dragon’s NFT collection is expected to coincide with the launch of his upcoming album, scheduled for release in 2023. This marks his return to the music scene after being out of the spotlight since his eponymous EP ‘Kwon Ji Yong’ in 2017. The release of his NFT collection serves as an exciting opportunity for fans to reconnect with their favorite artist and access exclusive content, merchandise, and early access to concert tickets.
In recent years, NFTs have gained popularity in the art world, with record-breaking sales fetching millions of dollars for digital art pieces. The entry of G-Dragon into the NFT market marks a significant milestone for the music industry, with artists and musicians looking to take advantage of the unique features of NFTs to better engage with their fans.
As the first K-pop star to release his NFT collection, G-Dragon’s foray into the NFT market is expected to set a trend among other K-pop stars and inspire more innovative ways of connecting with fans. With the music industry constantly evolving, the entry of G-Dragon into the NFT market could mark a turning point in the way artists and musicians interact with their fans.
