Crypto exchange Kraken is partnering with the Williams Formula One racing team to display NFT designs on their cars at the upcoming U.S. Grand Prix in October. This innovative collaboration will further increase the presence of crypto and blockchain in Formula One.
Kraken is taking a community-driven approach by allowing NFT holders on its marketplace to submit token designs for consideration. The submission period runs from August 1-18. Kraken and Williams will then select the top 20 NFTs from the pool of entries.
Excitingly, fans will get to vote for their four favorite NFT designs from August 28-31. Those four, along with two more chosen by Williams’ drivers, will decorate the race cars in Austin. This crowdsourcing campaign engages NFT enthusiasts and gives them influence in the creative process.
By letting its community submit and vote on NFT decals, Kraken is pioneering an inclusive model of fan participation in Formula One. This represents a milestone for crypto’s expanding integration with the exhilarating world of motorsport.
This NFT collaboration aligns with Kraken’s wider goals of educating and engaging Formula One fans about crypto. Beyond the excitement of seeing NFT designs on track, it’s part of their commitment to drive blockchain adoption among motorsport enthusiasts.
Kraken has been active in promoting crypto and its real-world utility to F1 audiences. Earlier they displayed the Bitcoin white paper on Williams cars, generating buzz around cryptocurrencies. Celebrating Bitcoin Pizza Day by sending pizzas to Williams employees also highlighted crypto’s role in daily life.
Through initiatives like the community-created NFT decals, Kraken is on a mission to make crypto accessible and relevant to racing fans globally. Their hands-on approach aims to spur blockchain curiosity and showcase real applications in captivating ways.
The Kraken-Williams collaboration goes beyond branding to build a meaningful connection between crypto and racing fans. By featuring NFT designs on the track, Kraken taps into the growing interest in around digital collectibles and blockchain. It allows fans to actively participate, elevating NFTs to new heights.
Kraken’s Lou Frangella expressed excitement about the potential impact on individual NFT projects and the overall market. This partnership represents a vital step in integrating crypto into the mainstream by uniting digital assets with real-world racing.
Fans are eagerly anticipating the historic debut of NFTs on the elite F1 stage at the US Grand Prix. Kraken is fostering strong ties between the worlds of crypto and motorsport through community participation. As interest in NFTs and blockchain mushrooms, this initiative could provide valuable exposure and legitimization.
