In a bid to propel cryptocurrency adoption for everyday transactions, leading exchange oinbase">Coinbase has partnered with veteran-owned coffee chain Compass Coffee. The collaboration will see Compass Coffee’s Half Street store in Washington D.C. accept the USD Coin (USDC) stablecoin as payment.
This move allows customers to experience using digital assets for routine purchases like their morning coffee. To encourage USDC adoption, the store is offering a compelling 90% discount on orders paid with the stablecoin. Customers can also score an NFT redeemable for a free coffee tin co-branded by oinbase">Coinbase and Compass.
By integrating USDC, issued by oinbase">Coinbase-backed Circle, the partnership showcases how businesses can embrace crypto payments. It comes amid growing momentum, with recent launches of spot Bitcoin ETFs signaling greater mainstream acceptance.
For oinbase">Coinbase, the initiative challenges the notion of crypto being purely speculative. The exchange aims to highlight blockchain technology’s potential to disrupt finance with lower fees and faster transactions. Coffee cups at the Half Street location feature stats quantifying the billions in transaction fees that could be saved annually by adopting blockchain solutions.
As oinbase">Coinbase and Compass Coffee forge ahead, their efforts could spur wider discussions around cryptocurrencies’ utility in commerce. Providing real-world use cases could be pivotal in driving broader adoption across various sectors and industries
