Starbucks Enters Web3 with New ‘Green Apron’ NFT Collection

Starbucks Brews Up Next Chapter in NFT Journey with ‘Green Apron’ Collection

Starbucks is unveiling its latest NFT drop, the “Green Apron” collection, which pays tribute to the evolution of the company’s iconic apron design and baristas. Launching August 1 on Nifty Gateway, the 5,000 Polygon-minted NFTs will be available first to Starbucks Odyssey loyalty members before the public release.

This digital art series marks the fifth NFT collection from Starbucks’ Odyssey program, following successful drops like “The Siren” emblem series. Each drop creatively captures core elements of the Starbucks brand story.

The “Green Apron” NFTs honor Starbucks’ apron history from the original Pike Place store to the current Siren logo version. The collection also celebrates over 50 years of dedicated Starbucks baristas.

Eager collectors can get a preview of the NFT art on August 3 before the drop goes live. At $100 per NFT, the “Green Apron” series continues Starbucks’ innovative exploration of branded digital collectibles and advances its Web3 presence.

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