AI Takes Center Stage: World’s Biggest Ad Agency Collaborates with Nvidia

The largest advertising company in the world, WPP, has teamed up with chipmaker Nvidia to use generative AI to create ads. The platform will allow WPP’s creative teams to combine generative AI with material from companies like Adobe and Getty Images to create advertising campaigns more efficiently and at scale. The technology may ultimately allow much smaller creative teams to accomplish the same amount of work.

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