Miles & More, the loyalty program of Lufthansa Group airlines, has partnered with blockchain platform Qiibee to expand its network of partners and offer members more reward opportunities. Through Qiibee’s decentralized marketplace, small and medium enterprises can seamlessly integrate with Miles & More. This eliminates reconciliation costs and provides a robust loyalty rewards system beyond traditional programs.
Numerous diverse partners like coffee shops, furniture stores, investment platforms, and retailers will now be part of Miles & More. Qiibee plans further expansion by onboarding more partners and making integration accessible to Shopify merchants.
Miles & More’s Managing Director highlighted the mutually beneficial nature of this cooperation – SMEs gain access to premium airline customers while members have more everyday chances to earn and redeem miles locally.
Qiibee’s CEO expressed pride in this unique blockchain-based loyalty offering and positioned their technology as an industry standard for future airline-company partnerships. Fashion retailer Fashionette also conveyed excitement to tap into the Lufthansa passenger base thanks to the simplicity of integration enabled by Qiibee.
Overall, this pioneering collaboration signals a shift towards innovation in aviation customer loyalty through an expanded, diverse partner network and enhanced member benefits.
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